Four flavors, four waves, printed straight onto a slim can with a matte finish.
Drinks
Client
Cove
Format
330 ml slim can
Run
250,000 units
Year
2025
Substrate
Printed aluminum, matte overvarnish
A seltzer brand launching into supermarkets in one go. The wave graphic is drawn once and recolored per flavor, so the fridge reads as one brand and four choices.
The first run was a quarter of a million cans, checked at the can plant at six in the morning.
Front of pack, one canThe can artwork, flatDieline for the can artwork: cut lines solid, folds dashedClose up: the matte overvarnish on the waveBack of packThree-quarter viewThe range from abovePress proof with the control stripOn the shelf, 2025
