Jobs

Ten jobs, ten tickets

Job 141 Food

Marlo & Finch hot sauce

Client
Marlo & Finch
Format
150 ml glass bottle, wraparound label
Run
8,000 units
Year
2025
marlo-finch
Job 142 Drinks

Little Ferry Wines

Client
Little Ferry
Format
750 ml bottle, tall paper label
Run
3,000 units
Year
2024
little-ferry
Job 143 Drinks

Halcyon Roasters

Client
Halcyon Roasters
Format
250 g tin, printed band
Run
12,000 units
Year
2025
halcyon
Job 144 Beauty

Bramble Skin

Client
Bramble
Format
Tube, jar and folding carton
Run
5,000 units
Year
2024
bramble
Job 145 Food

Tin Kettle Tea

Client
Tin Kettle
Format
Square folding carton and tin
Run
20,000 units
Year
2023
tin-kettle
Job 146 Drinks

Cove Seltzer

Client
Cove
Format
330 ml slim can
Run
250,000 units
Year
2025
cove
Job 147 Home

Ridley's dog treats

Client
Ridley's
Format
Stand-up pouch with zip
Run
15,000 units
Year
2024
ridleys
Job 148 Food

Ada Crawford Chocolate

Client
Ada Crawford
Format
Bar wrapper, 80 g
Run
6,000 units
Year
2023
ada-crawford
Job 149 Home

Larsen Tools

Client
Larsen Tools
Format
Small carton, 24 sizes
Run
1.2 million units
Year
2025
larsen-tools
Job 150 Home

Plume Candles

Client
Plume
Format
Rigid two-piece box and jar label
Run
2,500 units
Year
2024
plume

Open the full job file

About

Who packs these

A short note, and the facts panel.

The designer standing on white, a blank carton held in front of the face
Front of pack. Best before: never.

Twelve years of packs that have to win an aisle at walking speed. I take labels, cartons, cans and pouches from the structure and the dieline through artwork to the press check, then stand the finished pack on the shelf down the road for five minutes before it goes on the pegboard.

  • Labels
  • Cartons
  • Cans
  • Pouches
  • Dielines
  • Press checks
Facts Serving size: one job, brief to shelf
Based
Collingwood, Melbourne
Since
2014
Formats
Glass, board, aluminum, film
Smallest run
500 units
Largest run
1.2 million
Shelf test
Five minutes in aisle four
Process
  1. 01Brief
  2. 02Structure
  3. 03Dieline
  4. 04Artwork
  5. 05Proof
  6. 06Press
Values based on a typical 5,000 unit first run.

Services

On the shelf

Three ways to hire the studio, each with a starting price.

Label design

From $2,400 per SKU

One product, front and back, from the first sketch to print-ready files.

SKU 001

Range and structure

From $7,800 per range

A whole range: the structure, the dieline and the system that makes six packs one family.

SKU 002

Print management

From $900 per run

Proofs, press checks and the paperwork between you and the printer.

SKU 003

Starting prices for a first run. Retainers for brands with a release calendar are quoted on the brief.

Clients

Stocked since

Start a job

What are we packing?

Pick the pack, say how many, and tell me when it has to be on the shelf.

What it is, roughly how many, and the date it has to be on the shelf.

The pack
Your name
Email
First run
Reply Within two working days, with a rough price
The brief
A photo of the current pack, however rough, says more than a deck.