Three treats, three cut-paper dogs, and a pouch that stands up on its own on the pet aisle.
Home
Client
Ridley's
Format
Stand-up pouch with zip
Run
15,000 units
Year
2024
Substrate
Matte white laminate, resealable zip
A dog treat brand sold in pet stores and a chain of vets. A flat color panel per treat, a cut-paper dog on every pouch and a slab-serif name that reads across the aisle.
The pouch is matte white laminate with a resealable zip; the dog is the only gloss on it.
Front of pack, one pouchThe pouch artwork, flatDieline for the pouch artwork: cut lines solid, folds dashedClose up: the matte laminate against the gloss dogBack of packThree-quarter viewThe range from abovePress proof with the control stripOn the shelf, 2024
