Three heats, three flat colors, and a wordmark you can read from the end of the aisle.
Food
Client
Marlo & Finch
Format
150 ml glass bottle, wraparound label
Run
8,000 units
Year
2025
Substrate
Uncoated label stock, foil wordmark
A hot sauce range that had to sit beside the big brands and look like it belonged there. One condensed wordmark, one chili, and a flat color per heat so the range reads as a family from the far end of the aisle.
Structure, label, foil and the press check, plus the shelf test with the bottles in aisle four.
Front of pack, one bottleThe wraparound label, flatDieline for the wraparound label: cut lines solid, folds dashedClose up: foil on the wordmarkBack of packThree-quarter viewThe range from abovePress proof with the control stripOn the shelf, 2025
