Tin Kettle Tea

Four blends in four pastel cartons, each with the same kettle drawn in one line.

Food

Client
Tin Kettle
Format
Square folding carton and tin
Run
20,000 units
Year
2023
Substrate
Uncoated board, one-piece tuck end

A tea range for a grocer with thirty stores. Square cartons so they stack, a flat pastel per blend, and one kettle drawing that never changes.

The tuck-end dieline is one piece of board, so the run cost the same as a plain box.

Tin kettle 01
Tin kettle 02
Front of pack, one carton
Tin kettle 03
The folding carton, flat
Tin kettle 04
Dieline for the folding carton: cut lines solid, folds dashed
Tin kettle 05
Close up: the black line drawing of the kettle
Tin kettle 06
Back of pack
Tin kettle 07
Three-quarter view
Tin kettle 08
The range from above
Tin kettle 09
Press proof with the control strip
Tin kettle 10
On the shelf, 2023